Our Campaigns 


In a world as divided as ours, we are constantly accountable for who we are. Whether it be on a citizenship form or within our friend circles, we are questioned regarding our nationalities, ethnicities, religiosity, sexuality, so that those who ask can try and understand who we are. For some, these markers provide a sense of belonging. For others, they can be a source of alienation. At Identity International, we want to better understand who we are by providing a public education platform that seeks to encourage human empathy and ideas of cohesion rather than division. Our aim is to help create social awareness regarding the complex and multifaceted nature that underlies our professed identities. Through this, we seek to look beyond ideas of Otherness and promote the notion that Us, as a global community, share similarities that can bring together a world that is so often divided.


Our events and campaigns are targeted so that we can productively engage in public discourse by bringing multiple sides of contentious matters to light. Open to the general public, we would like to bring together experts from all parts of society, those that have indulged in the theoretical aspects of contentious topics as well as those that have lived experiences, to ultimately help encourage a more productive public discourse. By bridging the gap between expert and general knowledge, we would like to provide a platform that increases social awareness so that people can make more informed decisions relating to their daily lives.


Moreover, with our founders coming from academic backgrounds, we aim to utilise our analytical abilities to conduct independent research on matters that seem to miss the limelight. Our research will be free to access and provided with supplementary material that will help decipher any academic jargon. Thus, making it accessible to not only experts but also to a more general audience. Therefore, only reinforcing our commitment towards bridging the gaps within society and towards a more global community.


In hopes of bridging this gap, our work often leans towards issues pertaining to those perceived to be on the fringes of society. This is because, at Identity International, we believe in equity over equality. We realise that to allow for a better understanding of who we are- it is necessary to prop up the voices that are often misheard or underrepresented in the mainstream discourse. This has, in turn, led to much of our focus to be on matters that relate to minority groups.


Beyond Borders

A campaign that aims to investigate identity beyond our constructed notion of borders. Whether that be ethnic groups or nationalities, this project seeks to question the borders we observe on a global level and, in turn, hopes to shed light on topical issues from a perspective that is beyond these constraints.

Beyond Orientalism

This campaign seeks to decipher the East vs. West narrative that has a stronghold in the mainstream. Notions such as the “Global North” and the “Global South” will be deconstructed to show that identities do not evolve in a vacuum but rather through a shared global history.


Beyond Stigma

Prejudices, stereotypes, political correctness are concepts that have taken over our public discourse. This campaign will aim to scrutinise labels that are associated with particular identities and therefore, demonstrate complexities and multifaceted nature of race, religion, and other identity markers.

Beyond Conflict

With political agendas overtaking the discourse surrounding war zones, this campaign hopes to expand the narrative surrounding conflicts. This project seeks to present conflicts through the lens of the people that are often regarded as collateral damage within such circumstances.


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